Special for us

Price Flexibility Research: It is one of the strategically important researches used for price optimization that will provide maximum turnover volume of your products and services. According to the need WTP, Gabor-Granger or Van Westendorp techniques are used to calculate the ideal price level.

Little market owner - the Hero Yöntemhas developed its own Little market owner - the Hero The model supports the development of this relationship by understanding the structure of the traditional channel, its view of the world, and its relationship with manufacturers. "Cornerstone of the Neighborhood - little market"a "multi-user" research model that sets out to get to know Little market owner - the Hero It also allows for brand and sector specific questions to be asked.

Stakeholder Management Research: YöntemAs an organization that considers all of its stakeholders equally valuable, the Company believes that it is strategically important for organizations to keep their finger on the pulse of all their stakeholders, first and foremost for their own sustainability. And for this reason "Customer Satisfaction" research should not be separated from other stakeholder research; 360⁰ of all stakeholders should be considered with a holistic approach and as a "Stakeholder Management Program" in the framework of the "human rights" framework. From this point of view "Customer Satisfaction" as much as their research "Employee Satisfaction", "Internal Customer Satisfaction", "Supplier Satisfaction" different stakeholder research in the same context.

Pharmabus: The pharmaceutical industry is one of the most important locomotive sectors of the entire world economy, far beyond countries and regional markets. In this sense, we are a leading company that regularly keeps its finger on the pulse of the pharmaceutical industry. Pharmabus It is both an ongoing excitement for us since 1997 and a monitoring research and reference source of great importance for the players in the sector. With the pandemic, it ranked at the top of sectoral reputation perception surveys pharma and health sector is an indispensable sector "Omnibus" Pharmabus.

QARESMA (Qualitative Archaeological Research for Marketing): A qualitative "is an archaeology of memory and imagination". QARESMAin "memory excavations" goes back to the beginnings of past experiences, and identifies the core fundamentals that connect us to the products and services we use. "attractive elements" is revealed. "Imagination excavations" aims to generate creative, innovative ideas for the future. Therefore QARESMA is also the gateway to the future of your products and services.

RepScan: Yöntem's strategic partner since 1999 GlobeScan developed by Yöntem adapted to Turkey by a reputation research model.

"Just as we are surprised when we enter a seemingly ordinary house and find treasures, burglary tools or corpses inside, so we are equally surprised when we discover the real life of others, the real world behind the visible world, if instead of the impression of ourselves that we have formed from what everyone tells us, we discover that they have a completely different impression of us and our life from what they say about us when we are not there."

Proust, Marcel. In Search of Lost Time, In the Shadow of Blooming Young Girls (p.283). YKY, 1996.

Re: Shop (Research of Shopping): Across Turkey's urban population consumers shopping habits and Retail market perceptions our proprietary research model that monitors periodically.

Segmentation Research: Not all consumers are the same, but they show similarities in terms of some characteristics and form homogeneous but distinct subsets within themselves. In terms of their behavior, age, gender, education, income, etc.osyo-demographic In order to understand consumers who do not differ in terms of characteristics, it is necessary to classify them by taking into account some other characteristics.

Yöntem, psychology and Sociology with a team of researchers specialized in their fields way of life, values, attitudes and behaviors, worldview like psychological and social variables much more in-depth, and therefore beyond short-term market trends. the psychosocial structure of society also works on segmentation research that can be used in long-term strategy planning. Segmentation analysis all this data is analyzed simultaneously with how many segments society or consumers are fundamentally divided into and size (volume) of each segment is uncovered. It is a research model with a high strategic value.

Stakeholder Engagement: Your organization key stakeholders and how these stakeholders commitment levels is a strategic research model. For this purpose, the impact of different stakeholder groups on the organization's reputation current and potential impacts and the institution commitment levels is measured. In this model inside and external stakeholder groups in discussions with both qualitative and also quantitative interview and analysis techniques are used, and in particular Ancient Greeceand is perhaps one of the oldest research techniques in history. Delphi technique is utilized.

Sustainability Perception Survey: Sustainability The current state of the concept has led to the need for organizations to understand their reputation perceptions in the field of sustainability specifically and in the eyes of different stakeholders, rather than relying solely on reputation surveys. And this is "Perception of Sustainability" surveys reputation research has moved it to a different point from reputation research. "Perception of Sustainability" research It is completely tailor-made for you, taking into account your sector dynamics and corporate culture, and taking into account your strategic needs.

Sustainability Research and Sustainability Consulting: Yöntemhas not only built up a quarter-century of experience and know-how in the field of sustainability through the international partnerships it has established and the research it has conducted since 1999, but has also become a thought leader in this field, providing institutions sustainability consultancy started to provide services.

Total Cost of Ownership (TCO): Yöntemhas developed its own TCO with the model of automotive sector and after sales In consumption areas that bring long-term costs, such as electronics and white goods, etc., the prices of your products and competitor products are not instantaneous, but spread over time, "hidden" costs in total measure and analyze comparatively.

WOM Qual: Malcolm Gladwell "The Tipping Point" In his book, he defines 3 different types of people we can call 'trendsetters' who are decisive in the spread and retention of an idea, a product, a brand: "Maven", "Connectors", "Salesman". This research enables advertisers to better understand and get to know young people, perhaps the most difficult and important target audience to understand, and to look at the world through their eyes and speak their language. However, these young people have a very important characteristic: Each one of them "maven", "connector" and "salesman"is!