Our Methods

The two basic research methods, quantitative research and quantitative research, are defined as "snowflakes falling from the sky". count" , we define qualitative research as "the fractal structure hidden in a single snow crystal that gives clues about the whole" . Understanding" , it is possible to define it as...

We provide services in both qualitative and quantitative research areas based on the fact that life is a whole formed by numerous complex elements, and therefore the researcher should take a holistic view. Accordingly, we design and project research in accordance with the sector, business needs and corporate culture in line with the business objectives of our business partners.

We aim to be with our stakeholders throughout the life cycle of their products and services and "journey" together; we believe that cooperation can only produce the intended synergy if and only if it is sustainable.

In addition to Desk Studies, which a researcher uses to a greater or lesser extent in all his/her research, we also offer Strategic Management Consultancy services:

  • Sector reports
  • Long-term strategy development
  • Future projections
  • Sustainability consulting
  • We are walking into the future together with you through management workshops. 

We provide research services not only in rural and urban areas of Turkey but also all over the world.

Qualitative - qualitative research in-depth interviews, focus group meetings, accompanied shopping, observation, ethnography, home visits