From the Roots to the Future

Yöntem Research is a professional and independent research organization established in 1988 to conduct national and international marketing and public opinion research in economic and social fields.

ThePurpose of the Yöntem is to try to find the truth by asking questions with the curiosity of a child.

In this sense, if we have to talk about a "Mission and Vision", our mission is to be able to say"The king is naked!" and our vision is to " clothe the king ".

From the 30th Anniversary Special Interview*given to Yöntemin 1988 by Mr. Ahmet PURA, then General Manager of Hacı Şakir, the first client of Yöntem, and currently Chairman of the Board of Directors of the Advertisers Association :

"...We agreed with those two beautiful people**. They said 'we work with a 50% advance. 'OK,' I said, 'we'll give you an advance, I'll take your phone number'; they said 'our phone is not connected yet', 'well then can I have a receipt? 'and the receipt hasn't been printed yet.' they said. Doesn't matter and say we paid 50% in advance.

... of course, after this case, I became very strong in two areas. One is both management and marketing cannot be thought without research and secondly, there is no trade without trust.

... the results of that research were 100% accurate."

... and from his speech at TÜAD 21st Research Summit in 2018.

"... I am gratefull to the advance payment we made 30 years ago. I promise I'll speak at your 60th anniversary."