Our Companions

"THE YEARS WHEN MY PATH CROSSED WITH THE YÖNTEM

It was 1991, my first year at Arçelik, and I was managing a department called Marketing Research and Advertising Directorate. Half of our job was research. Since the market information available to the company at that time was not very reliable, it was very difficult to develop sound strategies. In short, in order to make a strong marketing plan, you need very reliable market information.

At that time, there were a small number of strong research companies in our marketing sector and we needed to decide on one of them to create reliable market data. While meeting with some of them on a project basis, I became aware of a company that was 2-3 years old; its owner was from IU Faculty of Economics. This is how our first adventure with Yöntem and my dear friend Bülent Gündoğmuş began.

We conducted a great white goods penetration and brand study. As far as we know, there is no other sector research conducted on this scale until that day. It is easy to say that 24 provinces and 3600 subjects, the demographic infrastructure of the research represents Turkey at a rate of 95- 97%. We called it Elektreapanel.

This work also brought me success and reputation in my professional life. Arçelik's perspective on the concept called marketing research changed and we started to conduct a small or large research before every decision to be taken. This was due to the reliability of the first research we conducted with dear Bülent Gündoğmuş and its compliance with the business goals we set.

Later on, both at Koç Holding and during my consultancy period, I crossed paths with Yöntem quite frequently. During this period, Bülent Gündoğmuş gradually withdrew and handed the company over to his deputy, dear Mehmet Aktulga. However, the corporate culture was so strong that no pain was felt in this transition, nor did the company compromise its rigor. The same mental structure remained intact behind countless reliable marketing surveys.

In the last fifteen years, with one or two exceptions, I have always recommended Yöntem to many of the companies I have served. In some of these, we developed the research project together and Yöntem implemented and reported it flawlessly. Why have I recommended Yöntem and will continue to do so in the future? When recommending an institution to another institution, you should have confidence and peace of mind in the work to be done. I have always felt this peace of mind, and for this I thank both Bülent Gündoğmuş in the past and Mehmet Aktulga now.

I sincerely congratulate you on your 35th anniversary. May the Yöntem continue to produce benefits and may it always be on its way."

Can Çağdaş

"We last worked with Yöntem Research on our Connect to the Electric Future Research for the Turkish market. With their appetite for the new field, their meticulousness and guidance, we have signed one of the pioneering researches in the automotive sector. We are confident that this approach will continue to grow. Happy 35th year..."

Nilay Tatlısöz, Marketing Director

Castrol Madeni Yağlar ve Ticaret A.Ş.

"I sincerely congratulate the 35th anniversary of Yöntem Research, one of the most established research companies of our country, which supports the decision-making processes and reputation management of institutions with science-based studies. I wish you to continue your successful march alongside the institutions of our country on the journey to a sustainable future."

Bülent Eczacıbaşı, Chairman of the Board

Eczacıbaşı Holding

"We had the opportunity to meet and work with Yöntem Research through our research on brand awareness and sector professionals. Afterwards, our cooperation continued with their support on "Turkish market dynamics and mega-trends" in our long-term strategy studies. Thank you very much for their professional and solution-oriented approach throughout this process."

Münci Bilgiç, General Manager

ExxonMobil

"I wish the new corporate identity of Yöntem Research to be auspicious. The brand essence of Yöntem Research, which I have known for many years and have always been happy to work with, has always been "to start by thinking deeply about method". This may be why Descartes' "Discourses on Method*" came to my mind when I was thinking about your new corporate identity. I wish Yöntem Research many more years to continue its existence with deep thinking, as it always has." (*Method is the english word for Yöntem)

Hakan Senbir, Brand Strategist

Genuine Strategies

"Is There a Yöntem for Everything?
The results of a study almost always point to new research. By its very nature.
What tone do the research results give to the big picture, what new questions do they raise? Where does it challenge or fit in the theoretical framework?
If you persist with difficult questions, if you want to go beyond what is wanted to be heard and
If you say you can't do without 'curiosity', you are in the right place.
Long live YÖNTEM!"

Salim Ertem, Senior Sales Executive

Geovision Group

"When I was working as an engineer at the İpek Kağıt factory in 1988, the company gave us a presentation of the research on tissue paper usage habits conducted by the marketing department. I was very impressed, and that presentation was one of the factors that influenced my choice to switch to the marketing department and my career. In the intervening 35 years, I have remained very loyal to research. I am known in the sector as the person who introduced research to dozens of Anatolian industrialists. I have worked with different companies depending on the need, but Yöntem Research is one of the companies with which I have been in the longest and most regular cooperation. They have always delivered good, reliable results with normal budgets. I hope age 35 is not the halfway point..."

Güven Borça, Founder

My Brand 

"Yöntem Research, which demonstrates the importance of being able to analyze data in an accurate and understandable way as well as obtaining it, is a truly admirable organization in the research sector. With their 35 years of experience and deep-rooted history, we see that they have achieved significant success by blending local dynamics with universal values. We congratulate the 35th anniversary of Yöntem Research, which supports its professional and disciplined work with strong communication, and as the Automotive Aftermarket, we are excited to have the opportunity to work with them again on many different occasions in the coming period."

Ziya Özalp, Board Member

Martash

"At every moment of working with you, you made us feel the accumulation, experience and trust of 35 years. Your professional working system and your broad perspective showed us the right path. We are proud to walk with you, we are glad to have you. Happy 35 years!"

Elif Kanmaz, Marketing Specialist

Borusan Otonakit

"I had the opportunity to cooperate with Yöntem Research in different sectors. I appreciate the fact that it has been taking firm steps forward as one of the leading companies in its sector with its expert team, quality and innovative working approach, without breaking its line since 1988.

I would like to thank them for guiding us with great care in understanding our target audience and determining our strategies. As we celebrate 35 successful years, I wish them many more successful years without losing the excitement of the first day, and I sincerely congratulate the entire Yöntem Research team and everyone who contributed."

Mehmet Nane, Chairman of the Board

Pegasus Airlines

"My first job interview with Mr. Bülent and his wife was in 1988 and my 15th year in the FMCG sector... Now 2023, 35 years in full...
I still remember the meeting. I was impressed by their personalities... We shook hands without registration, without documents, without even contact information...
That day we experienced the richness of mutual 'trust'...
May your new identity bring another 35 years of prosperity..."

Ahmet Pura, Chairman of the Board

Advertisers Association

"The ocean of data we live in (it can also be read as a data dump...) brings with it a thousand and one challenges for marketing people. One of the most important of these challenges is undoubtedly the source of the data and the way it is generated. YÖNTEM ARAŞTIRMA produces data with a deeper intellectual honesty and integrity than dozens of other companies doing similar work, both in terms of its completely independent generation of data and its objective interpretation. In today's complex marketing management environment, this is a "sine qua non" for data management. Tomorrow morning, if I had ten research projects that I alone had the decision to initiate, I would want nine of them to be implemented by YÖNTEM ARAŞTIRMA without much thought."

Murat Yurddas, Founder

Yurddas + Partners

"I sincerely believe that research is a vital discipline of the communication sector. To date, we have collaborated with many research companies chosen or trusted by our clients, and we have been guiding our work with the discussions we have held on their results. Among the Research Companies I know, Yöntem has always had a really special place for me. We worked together for a couple of years during a major reputational crisis for a major client of ours. During this process, Zarakol and Yöntem employees worked in harmony like parts of the same whole, neither we imposed anything on them nor they imposed anything on us, and the result was really satisfactory for everyone. For this reason, Yöntem has always been and will always be our first choice when we are asked for our opinion when we discuss Research with our clients. The economic and political developments in the world and in Turkey in recent years seem to have trivialized corporate reputation and therefore corporate communication activities. On the one hand, new concepts are developing; sustainability, diversity, inclusiveness, creating a better and fairer world are leading countries and companies, which are the pillars of national economies, to act more responsibly. In this way, thinking "what should I do and how should I do it, does my work create value for the world outside of me?" shows that the power of research and grounded communication will increase.

I congratulate Yöntem on its 35th anniversary and wish it every success, with the assurance that its future life will continue with the same high quality standards as it has up to now."

Necla Zarakol, Chairman of the Board

Zarakol Communication Services