Research Methods

Taking research as a whole, we provide research services in both qualitative and quantitative research areas. We design research according to the business targets of our business partners.

In all our projects, we take this wholistic approach as a starting point and we do not miss those who "deviate from the average" and the qualitative findings that are "hidden" in a quantitative study or the quantitative realities that appear in a qualitative research.

As a member of both ESOMAR (The European Society for Opinion and Market Research) and T├ťAD (Turkish Researchers' Association), we closely follow and apply all recent developments and hence we let research get free from a Q&A cycle and become a "game" which both the interviewer and the interviewee enjoys.


We conduct both qualitative and quantitative studies at all urban and rural parts of Turkey.